Amazon Fresh has added a range of products from Booths in a move that expands its branded grocery portfolio, and one that Booths Chairman and Chief Executive Edwin Booth describes as a ‘win-win’.
Booths joins fellow retailers Morrisons and Whole Foods Market with its listing at the online giant, which also stocks a range of local and artisan food producers, alongside produce brands such as BerryWorld and O’Live.
The move is also the first time a significant number of Booths products have been sold online – they were previously only available at the chain’s 28 stores across the north of England.
Edwin Booth said: “Booths has always been a northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers.”
“This is good news for everyone. It’s a win for Booths as we have wider reach for our products and it’s a win for the customer, who can now have a taste of Booths country delivered to their doorstep.”
Amazon Fresh International Vice President, Ajay Kavan. “We know customers love high quality ready meals, delicatessen and produce, and with Booths’ rich history and well-deserved reputation for providing the very best food, we think people across London and the South East will love what Booths has to offer,”
“Our customers tell us they look for choice, value and convenience from Amazon Fresh. That’s why we’ve added Booths to our great selection of products from Morrisons and Whole Foods Market as well as local shops and big name brands, brought together with same day delivery and the everyday low prices that Amazon is known for.”
Amazon Fresh serves customers in 302 postcodes across London, Surrey, Hampshire, Bedfordshire and Hertfordshire.