One of the North West’s most prestigious motor groups has ‘cleansed’ more than 115,000 records on its database.
Lancashire-based Bowker Motor Group needed to rationalise the ever-increasing number of files to improve efficiency. The group turned to London and Hampshire-based MediaBase Direct, which has now done three complete database purges for Bowkers.
Bowker Group Marketing Manager Amy Lancaster (pictured above) said: “We turned to MBD to deal with the entire group’s database – and I am so glad we did. They were thorough, efficient and successful in dealing with 115,000 records in our large and complex database.”
She continued “It makes a massive difference to our marketing prospects and prevents wastage by allowing us to send different messages to owners and potential owners. We can also target the right people and cleansed data also stops us potentially causing distress by contacting people who may have died.”