Carlsberg, one of the world’s leading brewery groups, has awarded marketing fulfilment specialist mda a multiple year contract to distribute point of sale items across the UK.
The announcment comes hot on the heels of the news that mda have acquired Pixel Inspiration, the market-leading in-store digital media agency.
Following a comprehensive tender process, mda were selected as Carlsberg’s partner for the campaign management, storage and delivery of their branded marketing materials including glassware, clothing and display items to on trade, off trade and experiential locations.
Commercial Marketing Director for mda, Joe Ward, said, ‘We’re thrilled that Carlsberg recognised the value we can deliver for their business thanks to our industry experience, ability to deliver best practice and insights, our unrivalled system technology and the expertise and support of Team mda’
‘Our transition planning and execution went absolutely perfectly and we’re delighted to have started managing all of their campaign and marketing distribution already. We’re looking forward to an exciting partnership and playing a role in delivering the overall marketing performance of the Carlsberg business.’
Fran Petersen, Carlsberg UK Customer Marketing Manager said of the award, ‘mda were outstanding from day one. They understood entirely what we wanted to achieve and their experience provided us with the evidence and confidence that they could seamlessly handle our business requirements. They’ve continued to deliver this confidence ever since, and the support from their team has been fantastic. This partnership is great news for our business, our customers and our consumers are we’re really pleased to be working together’.
mda is the UKs leading marketing fulfilment specialist, dedicated to the design, collation, distribution and analysis of point of sale and marketing materials across the UK for the worlds biggest brands including Coca-Cola, Nestle, Heineken, Unilever, AB InBev and Mars, and part of FTSE100 outsourcing specialist Bunzl plc.