The ‘collaboratory’ of the Transmission programme of business support events at the University of Central Lancashire (UCLan) will be held on Wednesday 25 April 2018, 10am – 4.30pm, UCLan Media Factory, Preston.
The programme takes the form of an innovative approach to building leadership capacity and capabilities within the advanced manufacturing, engineering, creative and digital sectors within Lancashire. It aims to add value and bring efficiency to businesses by embracing the competitive advantages that will accrue from a more digitalised economy.
For SMEs to survive and grow in the current environment a strategy to manage the digital world is essential. For this strategy to be successfully implemented and for the business to thrive, then strong, effective leadership is paramount. This event will help with both the development of an effective digital strategy and with the leadership skills needed to make it work.
We will hear from experts in the field of digital strategy, to provide you with the opportunity to begin analysing your business’s digital readiness. We will also look at ways that you, as the leader or key decision maker within the business, can apply the learnings from this event and champion the implementation of a strategy to ensure that you, your team and your business can benefit.
Each Transmission ‘collaboratory’ is designed to meet the specific needs of businesses within the target sectors. The event will provide you with a number of concrete actions, producing a real impact on your business. Alongside this, you will have met and networked with a wide range of like-minded business leaders all keen to share their knowledge, experience and expertise.
Book your free place through Eventbrite: https://www.eventbrite.co.uk/e/developing-a-digital-readiness-strategy-for-smes-in-lancashire-tickets-42859630308
Event Date: Wednesday 25 April 2018, 10am – 4.30pm
Event Location: Media Innovation Studio (MIS), 4th Floor Media Factory, UCLan, Kirkham Street, Preston, PR1 2XQ