Lancashire public relations agency, Catapult PR ( https://www.lancashare.co.uk/directorydetail/business-services/catapult-pr ), has notched up more outstanding success, having already this year performed a David versus Goliath feat, by creating the best travel, leisure and tourism PR campaign in Britain.
Following on from its success on June 6, when it swept to victory at the national CIPR Excellence Awards, considered the most prestigious awards in the PR industry, the dynamic small agency has received a whopping five award nominations in the CIPR PRide NW awards, for a different campaign.
Its national award – which took Catapult to a grand total of 30 top awards – saw it beating campaigns conducted by five London agencies who carried out campaigns for EasyJet, Virgin Holidays, Legoland, Holidays.com and the National Trust.
Catapult is now nominated in the northwest PRide Awards categories of Best Travel, Leisure and Tourism PR campaign, Best Community PR campaign, Best Arts, Culture or Sport campaign, Best Use of Social Media and Best Independent Practitioner.
With five nominations, it has gone one better than in 2017, when it scooped four shortlistings at the NW PRide Awards and won two those categories.
Following its outstanding national achievement, Catapult is on an upward trajectory that has led to it moving into offices on the Metropolitan Business Park in Blackpool. It has also already won new accounts since its June 6 triumph and has become a finalist in the BIBA Awards 2018 (Creative Agency of the Year category) and in the Enterprise Vision Awards.
The ‘Amazing Grace’ campaign for which Catapult PR is now shortlisted saw it generating involvement across the huge county of Northumberland for the second Northumberland Day.
It sailed to the island of Northumbrian heroine, Grace Darling, to lay a heart of red and yellow flowers in commemoration of Grace’s dramatic sea rescue from 180 years ago. However, in true Catapult style, it simultaneously created a dynamic launch photo by also taking Venutius the Celt and a Georgian gent from Capability Brown’s home of Kirkharle!
The campaign also involved engaging with the education sector, by creating an education pack featuring Grace Darling and a host of other school activities. Catapult PR extended its hugely popular ‘Northumbie Awards’, finding new sponsors and also devising ‘Hearts of Achievement’ to build on Northumberland Day’s heart motif. Additionally, it created and managed a dynamic social media campaign, inspired events the length and breadth of the huge county of Northumberland, created a whopping cheese and onion pasty packed with Northumberland cheese and ran a Northumberland Flag Challenge.
Managing Director, Jane Hunt, says: “We have once again shown that, despite our size, we are hard to match. We excel at coming up with great ideas, but also throwing passion into everything we do, to achieve outstanding results. That has to be great news for any business in Lancashire.
“We’re very much on the radar of the big agencies now, who seem to struggle to believe what we achieve. I am even now providing specialist strategic consultancy to some. We also have some fabulous product development underway, which the move into our new office will assist, so it’s not just a case of look what we’ve done, but also watch what we’re going to do, because we have big plans.”