Leyland’s very own Dr. Oetker has been announced as the joint broadcast sponsors of the 2017 Great British Bake Off, along with Lyle’s Golden Syrup. The series is set to return to screens this autumn for the first time since being poached from the BBC in a £75 million three-year deal.
Jan Mckee, Executive Head of Marketing at Dr. Oetker UK, was quoted as saying: “We’re delighted to announce Dr. Oetker as the joint exclusive broadcast sponsor of Great British Bake off for 2017. As one of Britain’s favourite baking brands, we’re proud to share the nation’s passion for baking so clearly expressed in the love for the show. We’re looking forward to being inspired by this season’s 12 new bakers and hopefully encouraging many more to head to the kitchen to give it a go!”